Free Shipping & Free Returns for EU Countries
AVREGO is an ethical shoes brand passionately designed by Alexandra Gutierrez, a young Bolivian entrepreneur turned designer based in Porto. The city, renowned for its high-quality fashion production and ethical labor standards, serves as the perfect backdrop for our venture.
Where’s the idea of creating AVREGO coming from?
The 114 year old Josefa Avrego was a strong, beautiful, hard working and family oriented woman. She was mother to Luciano Gutierrez, grandmother to Luciano Gutierrez and great grandmother to Alexandra Gutierrez.Unfortunately she never had the opportunity to meet her grandfather but she knew about the immense love he had for his mother.
This is her way of remembering and honoring him. By recreating that woman he loved so dearly. That femenine role model who was strong, elegant, wise and capable of achieving anything through her own style… The Avrego style
We are an exquisite combination, past and present merged into unique items.
We are dreamers by nature, but past generations have also taught us that to make a dream come true, it takes sweat, determination and hard work.
They said that patience can be bitter, but the rewards can be plentiful. We use this advice and take the time to make our products the best they can be.
They also told us that there is strength in unity, so we decided to overcome all limits and borders to form a strong and united team that shares the same passion.
And most important of all, they taught us to tread carefully. We know that life is a great balancing act between us and our environment, that is why we do everything possible to protect it when creating our products, promoting responsible and conscious consumption.
One issue that both generations can agree on, is the fact that some classical ideals have faded. But some ideas from the past can open a gap into the future and become the ones we want to save for today, because what we do today will determine our future.
Our production is all made in Portugal. We use 100% natural leather, which extends the life of our products and has greater tensile strength, is soft and has great breathability.
Our factory is located in São João da Madeira, 30 km from central Porto, with an area of 7.94 km², it is the smallest municipality in Portugal. In the 19th century Sao Joao da Madeira was the hat producing city.
After the end of the Second World War, it became less common to wear a hat, due to the social and student revolutions and new lifestyles. So when hats went out of fashion, São João da Madeira became the ‘shoe capital’, so now our brand is nourished by its experience and tradition
Alexandra Gutiérrez Pérez was born in La Paz, Bolivia in the 90s (a true millennial).
She now lives and loves life in Porto, northern Portugal, one of the most charming cities in the world with rich culture and pure charm, but also the perfect place to create and produce shoes.
She always had a fascination/obsession with shoes since she was little, the smell of leather, the texture and the colors captivated her and seduced her to create a brand of shoes, but she wanted to ensure that they had exceptional quality, and that the conditions of the workers are good, all of which led her to move to a place that offers everything she was looking for and more, so she can have personal control over production.
AVREGO is deeply committed to ethical and sustainable production. This is why all our models are handcrafted in a small family-owned factory just outside Porto, exclusively using premium quality leather sourced within Portugal.
Let us know about your experience with AVREGO.
We love to hear your feedback about our shoes.
Error: Contact form not found.
No products in the cart.
